2009 Revenue: RMB844 mil
32% year-on-year
32% year-on-year
Close to 5.4 mil pairs of shoes and 9.7 mil pairs of shoe soles sold in 2009
47,940 sq metres of factory space in Quanzhou, Fujian - the shoe manufacturing hub of China
Points of sale in 20 provinces, municipalities and autonomous regions
Effective Advertising & Promotion
Quality and brand recognition

