Marketing and advertising activities
- Continue to place emphasis on building our Group's brand image and promote greater awareness of our "Addnice" brand and products by increasing our marketing activities through various channels including, without limitation, television advertisements, billboards in commercial districts, giant poster displays on exteriors of shopping malls and organising and/ or sponsoring outdoor sports related activities.
- Expand our sales and marketing network in the PRC by increasing the number of "Addnice" specialty stores and retail stores.
- Appoint more distributors and direct retailers.
- Build a new factory with a production floor area of approximately 55,000 sq metres costing approximately RMB260 million.
- Upon completion of the expansion, we expect our production capacity for shoes and shoe sole products to increase from approximately 5.9 million and 14.0 million pairs per annum to approximately 10.0 million and 28.0 million pairs per annum respectively.
- Intensify our research and development efforts to develop new outdoor and indoor sports and leisure shoes, shoe soles, apparels and accessories.
- Strengthen our research and development capability by recruiting new personnel and enhancing our existing research and development team.
